At Felix Cat Food, we respect the privacy of our website visitors and are committed to protecting your personal information. This privacy policy explains how we collect, use, and protect your information when you visit felixcatfood.co.uk or interact with us online.

Information We Collect

We collect certain information about you in order to provide you with the best possible experience when interacting with us online. Information collected may include:

Contact details such as your name, email address, postal address, and phone number when you create an account, make a purchase, subscribe to marketing communications, participate in a contest/survey, or contact us with inquiries.
Account login details such as username, password, and security question answers that you provide to create an online account with us.
Demographic information such as your age, gender, location, and language preferences when you voluntarily provide this information in account profiles, surveys, contest entries, or other online forms.
Purchase history information including details about the products you have purchased from us either online or through our retail partners.
Payment information such as payment card numbers, expiration dates, CVV codes, and billing addresses when you make purchases from our online shop. This information is stored securely by our payment processor.
Website usage information gathered from tracking tools like browser cookies and web beacons. These help us understand how you interact with our website and improve the performance and experience.
Social media information if you interact with our social media accounts or pages, such as likes, shares, profile information, and comments on public posts.
Correspondence if you contact us via email, online chat, or other means, we may retain copies of that correspondence.

How We Use Your Information

Felix Cat Food takes privacy seriously. We use the information gathered in the following ways:

To fulfill orders and assist with purchases made in our online shop.
To deliver products and communicate with you about orders.
To provide product recommendations and show you advertisements that align with your interests.
To create and manage your online account, and personalize your experience on our website.
To notify you about changes to our products, services, or policies.
To respond to your questions and comments submitted via online forms, email, phone, social media or other channels.
To analyze website traffic patterns and usage to improve your browsing experience.
To conduct research, surveys, or contests you choose to participate in.
To detect and prevent fraud, spam, abuse and security issues.
To comply with legal obligations for record keeping, payment processing, and other required business functions.

We do our best to limit use of your information to the purposes above. We will ask for consent before using your data for any other purpose.

Information Sharing and Disclosure

Felix Cat Food will not share or distribute your personal information without your consent, except for the following purposes:

To third party service providers under contract who help with parts of our business operations such as payment processors, website hosting, email distribution, and data analytics. These partners are given limited access to data needed to perform assigned functions, but are prohibited from using it for any other purpose.
To our corporate parent company, Nestlé Purina Petcare, and affiliated Purina brands. Information may be shared for business analysis, audits, consolidated reporting, product development and coordinated marketing efforts.
To comply with legal requirements like court orders, subpoenas or other government agency requests if we believe disclosure is necessary or appropriate to comply with law, regulation, legal process or governmental request.
To enforce our Terms of Use or other agreements or policies.
To transfer information in the event of a sale, merger, consolidation, liquidation, reorganization or acquisition involving Felix Cat Food.
To protect the safety, security, or reputation of Felix Cat Food, our website, employees, customers, or the general public.

Your Rights and Choices

At Felix Cat Food, we respect your right to privacy. As outlined below, you have choices about the information you provide and how it is used:

You can choose not to provide certain information, but this may prevent you from being able to take advantage of some website features.
You can limit the communications you receive from us by updating preferences in your account profile or following unsubscribe instructions in marketing emails.
You can access, correct, update, or request deletion of your personal information either through your account settings or by contacting us directly.
You can object to certain uses of your information including for direct marketing purposes.
You can opt-out of tracking tools like cookies by adjusting your browser settings. Note that opting out may impact website performance and your ability to use certain features.

We make every effort to honor your choices and provide you reasonable access to your information as required by law. If you have any issues accessing, changing, or deleting your data, please contact us.

Data Retention

We retain your personal information for the minimum amount of time necessary to fulfill our legal obligations and achieve the purpose outlined at the time of collection. Criteria used to determine retention periods include:

The length of time we have an ongoing relationship with you and maintain your account.
Whether we have a legal obligation under applicable law like tax and financial regulations.
Whether retention is necessary to provide our services, maintain business records for analysis, or resolve disputes.
Whether technical limitations prevent us from securely deleting certain records.

When we no longer need to retain your information, physical and electronic records are safely and completely destroyed.

Security Measures

Felix Cat Food is committed to protecting your personal information and employs robust technical and organizational security measures. We use industry standard protections including:

Encryption of data in transit and at rest.
Multi-factor authentication for account access.
Access controls for databases and systems containing personal data.
Endpoint threat detection on servers, computers, and mobile devices.
Internal policies on data handling and employee training.
Ongoing system monitoring, testing, and enhancement.

While we strive to safeguard your information, no data security measures can be guaranteed to be 100% effective. You use our online services at your own risk.

Children’s Privacy

Our website and services are meant for adults. We do not knowingly collect or process any personal information from children under age 16 without consent from a parent or legal guardian. If you suspect that a child has submitted information to us without parental consent, please contact us immediately so we can take appropriate action.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in technology, law, our business operations or data collection practices. If changes are made, we will post the updated policy with a new “Last Updated” date.

If we make any material changes impacting how your personal data is used, you will be notified by email prior to the change taking effect. Continued use of our services constitutes acceptance of the revised terms. Please check back periodically for updates.

International Data Transfers

Felix Cat Food is headquartered in the United Kingdom. Information collected from you may be transferred to and stored on servers located outside your resident jurisdiction for the purposes described in this policy. The data protections and rights of these jurisdictions may not be equivalent to those in your home country. By using our services, you consent to this transfer and processing of your information.

How to Contact Us

If you have any questions or concerns about this Privacy Policy or our data collection practices, please contact us at:

Felix Cat Food
123 Cat Food Lane
London, UK SW19 8LL

Email: [email protected]

We will promptly address your inquiry and make every effort to reach a satisfactory resolution if you feel our policy or practices are not in compliance with applicable laws.

Supplementary Local Notices

Residents of California: Under California Civil Code 1798.83 you may request additional details on the categories of personal information we collect, what it’s used for, third party disclosure, and your personal information handling choices. To receive this information, please contact us.

Residents Outside of the UK/EU: Felix Cat Food does not currently fall under the jurisdiction of the UK/EU GDPR laws. We still take privacy seriously and handle your data as described in this policy. If you have any concerns, please contact us.

Cookie Notice

Our website uses first-party and third-party cookies for essential technical purposes and to collect usage data to improve your browsing experience. Cookies help us remember your settings, analyze site traffic and usage, and display relevant promotions. Manage cookie preferences through your browser settings. By continuing to use our site you consent to the use of cookies in accordance with this notice.

In Summary

Felix Cat Food is committed to handling your personal information with care and transparency. This policy outlines what data we collect, how it is used, who we share it with, and your rights to control your information. We use security safeguards and limit data use to Core business functions. We aim to be fully compliant with privacy laws and provide you control over your data. Please contact us if you have any privacy-related questions or concerns.

Privacy Policy