At Felix Cat Food, we believe cats deserve the very best. That’s why for over 80 years, we’ve been dedicated to crafting irresistibly tasty cat food that provides complete and balanced nutrition for your feline’s needs.

Our Story

It all started in 1936, when we launched the first ever commercially available cat food, Felix. This groundbreaking recipe provided cats with a meaty, delicious alternative to table scraps and milk. Ever since then, Felix has become a household name, synonymous with quality cat food.

In the beginning, Felix was only available in the UK, where our founder, Robert Gower, lived. But it didn’t take long for word to spread about this revolutionary cat food. By the 1950s, Felix had gone international, launching in markets across the world.

Today, Felix continues to be a beloved cat food brand worldwide, providing nutrition and enrichment to millions of curious, clever cats and their loving pet parents. While so much has changed over the decades, our commitment to cats has stayed the same.

Our Purpose

At Felix Cat Food, our purpose is simple – to create richer lives for cats and the people who love them.

We achieve this by:

• Developing incredibly tasty cat food recipes that provide 100% complete and balanced nutrition. Our food delivers all the proteins, vitamins, minerals and antioxidants cats need to thrive.
• Constantly innovating to produce cat food that aligns with cats’ natural behaviors and tastes. Our team of scientists and nutritionists are dedicated to understanding the science of cat food.
• Ensuring the highest standards of safety and quality. We source only premium ingredients and conduct rigorous testing to guarantee every recipe meets our strict specifications.
• Inspiring cat lovers with our commitment to enriching cats’ lives. We love coming up with new ways to engage and delight cats through play, bonding and mealtimes.
• Making nutritious cat food accessible to all. We offer recipes perfectly tailored to kitten, adult and senior cats at a range of affordable price points.

Everything we do is driven by our passion for cats and commitment to their health and happiness. We’re feline fanatics, just like you!

Our Nutrition Philosophy

Crafting the perfect cat food requires science, innovation and whole lot of cat love! Our expert team pours their energy into making cat food that’s irresistibly tasty and nutritionally balanced.

We follow these guiding principles:

• Start with high-quality ingredients: We use only premium proteins, fats, carbs, vitamins and minerals. Our recipes feature real meat like chicken, tuna, salmon and more!
• Add complementary flavors: Savory gravies, tantalizing broths and delicious mix-ins like veggies make our recipes even more appetizing. We try exciting flavor combinations to keep cats interested.
• Formulate recipes cats crave: Our foods appeal to cats’ senses of smell, taste and texture. We offer a variety of textures from smooth pâtés to meaty morsels to delight feline palates.
• Provide complete and balanced nutrition: Each recipe contains optimal levels of all essential nutrients cats need to thrive. Our foods can be enjoyed exclusively without supplements.
• Accommodate life stage needs: Our kitten, adult and senior cat foods deliver tailored nutrition to support cats’ changing requirements as they age.
• Make mealtime fun: We design foods cats get excited for and enriching ways for cats and owners to bond over mealtimes. Our playful recipes promote chewing, lapping and craving more!

With expertise spanning 8+ decades, we have an unrivaled understanding of cats’ tastes and nutrition. We’re fully committed to helping cats live their healthiest, happiest lives.

Our Manufacturing Process

To consistently deliver the highest quality cat food, we meticulously oversee every step of the manufacturing process.

• Ingredient Sourcing: We source all ingredients from trusted suppliers who meet our stringent standards. All ingredients must pass rigorous quality control checks.
• Recipe Development: Our expert R&D team carefully balances recipes to ensure optimal nutrition and irresistible flavor. We conduct palatability testing with real cats to perfect each recipe.
• Food Prep: Ingredients are properly handled, mixed and cooked while retaining nutrients and taste. Meat meals are carefully processed at low temperatures.
• Quality Control: Numerous quality checks are performed throughout manufacturing to examine ingredients, equipment function, food safety and more. We routinely audit our factories.
• Packaging: Food is hygienically packaged in sealed containers to preserve freshness and prevent contamination or spills during transport.
• Storage & Distribution: Strict temperature controls are maintained throughout storage and delivery to retailers. Stock is methodically rotated and handled.
• Sustainability: We implement eco-friendly practices to conserve resources. We recycle, use renewable energy in factories and reduce plastic in packaging.

Our meticulous approach enables us to produce cat food with exceptional nutrition, taste and quality every time. You can feel confident feeding any Felix product to your beloved cat!

Our Commitment to Cats

Felix has spent over 80 years dedicated to enriching the lives of cats through our food. But our commitment extends beyond our recipes.

We also aim to make the world a better place for all cats by:

• Supporting cat welfare organizations who rescue, rehabilitate and rehome cats in need. We donate food and provide hands-on volunteer support.
• Funding scientific research into cat health and nutrition so we can continuously improve our understanding of cats’ needs. We award grants and scholarships to drive innovation.
• Educating pet parents on responsible cat ownership, preventative care, nutrition and more. We share cat care tips and work with vets to promote cat health.
• Investing in sustainability to protect our planet for future generations of cats. We reduce plastic waste, conserve water, use recyclable materials and more.
• Celebrating cats! We spotlight the delightfully clever, mischievous and lovable nature of cats. Our ads, social campaigns and activations bring out the fun in cats.

Cats bring immense joy to so many lives. We feel privileged to be able to enrich cats’ lives day in and day out through our food and initiatives. The feline-human bond is incredibly special to us.

Our People

The passionate, devoted people of Felix Cat Food are the driving force behind our ongoing success and commitment to quality. Our organization is made up of:

Leadership Team

Our executives provide strategic leadership, overseeing all areas of the business from R&D to operations to marketing. With decades of consumer goods experience, they ensure we stay true to our purpose.

Research Scientists

Our talented team of scientists are constantly exploring the latest advancements in cat nutrition. They conduct groundbreaking studies on cats’ nutritional needs and preferences.

Nutritionists

Our nutrition experts use research insights to develop optimum cat food formulas. They ensure every recipe delivers the ideal nutrient balance for health and flavor cats crave.

Quality Engineers

These specialists establish and manage our rigorous quality systems for sourcing ingredients, manufacturing, testing and safety. They guarantee our stringent standards are met.

Marketing Team

This innovative group develops creative campaigns and initiatives that resonate with cat lovers. They find new and exciting ways to engage consumers and promote cat health.

Sales Representatives

Our dedicated sales reps form strong partnerships with retailers to bring our cat food to neighborhood store shelves. They ensure we meet demand and provide top-notch service.

Factory Employees

Our production team brings our recipes to life! These caring individuals handle ingredients, monitor equipment and package products with care to maintain quality.

With shared values and collective expertise, we work as one unified team. We constantly challenge ourselves to improve and stay true to our purpose – creating richer lives for cats!

Our Future

As we look towards the future, Felix Cat Food remains committed to enriching the lives of cats and their loving families through our products and initiatives.

We will continue innovating to produce irresistible cat food that optimally nourishes cats. Our talented R&D team is hard at work identifying the next breakthrough advancements in cat nutrition and taste. We can’t wait to share the results with cats worldwide!

We also plan to expand our cat welfare efforts by supporting nonprofit organizations dedicated to helping cats in need. And we’ll keep finding new ways to celebrate the bond between cats and their owners and educate the public on cat care.

No matter what the future holds, our passion for cats will continue guiding everything we do. We can’t wait to see what the next 80+ years have in store as we keep making the world a better place for cats one meal at a time!

In Summary

At Felix Cat Food, cats are at the heart of all we do. For over 80 years, we’ve pioneered nutritious, delicious cat food that enriches feline lives daily. Our commitment to quality, innovation and cat health has remained constant over the decades.

We take great pride in crafting cat food that provides complete balanced nutrition cats thrive on and cat parents feel good about serving. Our manufacturing processes ensure the strictest standards for safety and quality are met.

Our work also extends beyond our recipes. We actively support cat welfare, scientific advancement, environmental sustainability and cat owner education. We aim to make the world a better place for all cats.

We’re excited to continue growing and innovating in service of the felines we adore. No matter what the future holds, cats will always inspire our mission – to create richer lives for pets and pet lovers worldwide.